Cup Noodle

CUP NOODLES

( sources : Internet )

Brief presentation :

Cup Noodles is a instant ramen noodle brand. The manufacturer is Nissin, a Japanese food company. The packaging is a hard plastic cup. We can find it everywhere. Its low price made it famous. It is sold all around the word. The Japanese is Cup Noodle (without s). Inside, one can found pre-cooked ramen. Supplementary ingredients, as seaweed, are put aside in a little packets. One just has to put boiling water.
It exits many different Cup Noodle versions, but here I will focus on the original and first recipe.

Relevant detail about Place :

In Temple University itself, one can find Cup Noodle in vending machines in the common room of Mita Hall. It only costs 10 yens more than in 7-11 ( and 2 yens more than in other combinis).
( Remark : Won't a kettle be better for having hot water, than the one from the girls rooms, will it ? The company responsible of the vending machine should have thought about that : more people would choose Cup Noodle for lunch ...)

( personal sources )
( personal source)

Promotion (2)

First campaign

Last year, as I was visiting for the first time Japan, I went to watch a base-ball match in Hiroshima opposing the Hiroshima Carps and The Tokyo Giants, around August, 15th. The Municipal Baseball Stadium of Hiroshima could welcome nearly 32,000 spectators. This day, it was fulled.
As the stadium was shouting a lot during half time, I saw that ...

( personal sources)

A big utility car entered the ground carrying a huge Cup Noodle reproduction and made the whole tour of the stadium, several times.

( personal sources )

The Hiroshima Carps and the Tokyo Giants teams are both parts of the most important baseball league in Japan, the Central league. Baseball is a very important part of sports life in Japan. It is popular since the late 19th century. It can be called the most loved one.

Even if baseball is a American sport, Japanese players have adapted it to their culture. It seems normal to them to consume their own products.

Like in the Roman times, people were entertained with "Panem and circences" (bread and enternainment). Here, it would be more like Cup Noodle and baseball! During games, viewers like to eat Japanese food, and not american fast food. I saw them eating ramen, bento and drinking beer (Japanese ones of course).

Having the possibility to make such a entry in the ground is a great opportunity for Cup Noodle to touch 32,000 people more. Moreover, Cup Noodle catches all attention by being the only thing on the ground during half-time. It encourages spectators to consume its products, in the future but especially during the match itself.